Revitalise and drive traffic to an underperforming, high-value categoryUI/UX eCommerce Photoshop Balsamiq
Next Jump's electronics store markets 1200+ products, from ipads to dishwashers. Developed quickly, the site was functional but not achieving its full potential in satisfying users or generating revenue. With multiple competitors in the electronics retail space, users need to feel confident and reassured they making the right decision to purchase through the site.
An audit and comparison with higher performing pages was undertaken before UI/UX improvements were applied across the category:
These improvements give users a one stop shop of information and resulted in a 24% increase in transactions and the Sales Conversion Rate almost doubling.