Next Jump needed a logo to celebrate their 20 year anniversaryLogo Design Branding Illustrator
After sketching a number of ideas, I refined one in which I liked the use of negative space. By accident I discovered that when rotated 45 degrees it created "four corners", representing the four global offices of Next Jump. Using the familiar colour scheme and dot motif created affinity, and both Next Jump and the 20 anniversary easily recognised at a glance.
The final logo was produced on everything from online invites to posters and bespoke Nikes, as well as being flown from a light aircraft over the company picnic in New York.